Located off the rural coast of Sonoma County, California, the Bianchi family has owned and operated their 640 acre ranch since 1918, which is now occupied by the third, fourth, and fifth generations. They were in search of a new logo and package design that would break out of the conventional dairy feel while still expressing their heritage. The hand drawn logo reflects the time-honored, hand crafted qualities of their artisan cheeses and the new label design highlights their iconic Jersey cow that has become synonymous with their existing brand identity. The combined effect is a rustic, yet modern feel that brings new life to their century old business.