Traditional Medicinals

Package Design

Traditional Medicinals, the makers of America’s #1 lactation tea, have brought their plant power to convenient and delicious bars, chews, and lozenges for new and expecting mothers. They chose Truly Design Group to help them navigate this unfamiliar territory and create designs that would appeal to new audiences, while still maintaining their loyal customers.


The resulting designs emphasize existing brand equities, making the packages instantly recognizable to anyone familiar with the company’s well-known line of herbal teas. New product photography highlights plant-based ingredients and creates the appetite appeal that is so crucial in edible products. Subtle cues such as the warm wood table and hot tea connect back to the brand’s roots, while also allowing Traditional Medicinals to stand out in a category void of comforting, warm tones.