At their core, The FruitGuys are built on a belief that food can create positive impact far beyond the workplace. We began by assessing the competitive landscape and the rising expectations around workplace wellness. The category was crowded with convenience-first solutions and generic better-for-you messaging. We identified where The FruitGuys stand apart and translated this into a visual system with warm, vintage-inspired aesthetics at the heart. The snack packaging features illustrations that center humanity with a sense of optimism. Their new identity and brand guidelines makes it easy for The FruitGuys to carry their unique heritage, authenticity, and generosity into the future.

Impact is fundamental to The FruitGuys operations through their GoodWorks program, Community Fund, and direct donations to relieve local hunger. We designed their Impact Report, a key touchpoint for the visibility and credibility of these programs. Weaving together straightforward data, infographics, and real stories and snapshots, we helped The FruitGuys tell the story of everyday purchases adding up to significant community support.

Today, The FruitGuys have a brand that can grow into new offerings while staying closely tied to the farmers, communities, and impact at its core.

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