Brand Identity, Package Design

Tartly came to us in search of a logo and package design that would express the unique qualities of their new sparkling fruit shrub.

As the first ready-to-drink fruit shrub on the market, the brand needed to create awareness, while also educating consumers about the benefits of apple cider vinegar without turning off the would-be drinker.


The logo, shown in black for a high contrast, espresses the exuberant energy of the company while the cascading watercolor images reflect the vibrant flavors bubbling to the surface. From a kid's birthday party to a wine country dinner, the end result is a bubbly brand personality with the versatility to appeal to all audiences.