The Blog

Tai Pei Redesign Takes Home Graphic Design USA Award

We are delighted to announce that our Tai Pei logo and package redesign has been honored with a 2024 Graphic Design USA American Package Design Award™. This award celebrates the role of packaging in forging connections at the moment of truth before, during, and after the sale.

Our redesign elevates Tai Pei’s bold, flavor-forward foods, infusing a modern and youthful feel. The project can be seen online and is featured in the GDUSA Magazine Design Annual. Thank you to our Truly Creative team and to our wonderful partners at Ajinomoto Foods North America, Inc.! See all the creativity and winners online at GDUSA.

Check out the redesign here.