So Delicious

Logo Redesign, Package Design

So Delicious was first to market with their coconut milk and their success quickly drew competition from well-funded industry giants. Our challenge was to develop a package design that would build brand awareness, stand out on shelf, and still express their vibrant, small company spirit.

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After researching the category and gaining a deep understanding of their target audience, we knew we needed to simplify the elements, bring the natural ingredients to the foreground, and use fresh and energetic photography to connect with their active and fun-loving consumers.

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