February 9, 2026
Private label has leveled up. In this FoodBevy piece, our founder, Carrie Dufour, explores what independent brands can learn, and where they still have an edge.
Private label is winning shoppers over with innovative, well-designed, trend-forward, value-priced options. For independent brands to compete, a couple things matter more than ever:
Humanity and expertise.
In this article for FoodBevy, our founder, Carrie Dufour, unpacks what private label has figured out and, more importantly, how independent brands can still stand out without racing to the bottom on price.