Preserve Farm Kitchens takes excess or imperfect produce from farmers in their community and preserves it in delicious, shelf-stable products. In doing so, the company prevents food waste, keeps dollars in their community while providing another source of income for farmers. We repositioned the brand to express this mission right up front. We also updated their logo with a new badge that is bold and easy to read. Now instead of being just one of the many sauces on shelf, shoppers can quickly see who they are and what they stand for.