What is Brand Positioning?
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Three bold new sriracha flavors, three ways to elevate your meals 🌶️
🍃 Cilantro Lime brings a fresh, zesty kick
Imagine on tacos, burritos, or phở.
🔥 Smoky BBQ adds depth to grilled favorites
Imagine on grilled meats, burgers, popcorn chicken, or stir-fried veggies.
🍊Yuzu finishes with a bright, citrusy twist
Imagine on poke bowls, seared fish, or stir-fries.
#sriracha #srirachasauce #srirachaoneverything #packagingdesign #packagedesign @leekumkeeusa
Three bold new sriracha flavors, three ways to elevate your meals 🌶️
🍃 Cilantro Lime brings a fresh, zesty kick
Imagine on tacos, burritos, or phở.
🔥 Smoky BBQ adds depth to grilled favorites
Imagine on grilled meats, burgers, popcorn chicken, or stir-fried veggies.
🍊Yuzu finishes with a bright, citrusy twist
Imagine on poke bowls, seared fish, or stir-fries.
#sriracha #srirachasauce #srirachaoneverything #packagingdesign #packagedesign @leekumkeeusa
Things are getting hotter! 🔥
Introducing our new designs for @leekumkeeusa 3 new sriracha flavors. They are hitting the shelves now! These new labels play well with the existing line of sriracha sauces while clearly conveying the unique flavor profiles of each recipe.
Check your favorite store and spice up your condiment collection!
#sriracha #srirachasauce #srirachaoneverything #packagingdesign #packagedesign
Things are getting hotter! 🔥
Introducing our new designs for @leekumkeeusa 3 new sriracha flavors. They are hitting the shelves now! These new labels play well with the existing line of sriracha sauces while clearly conveying the unique flavor profiles of each recipe.
Check your favorite store and spice up your condiment collection!
#sriracha #srirachasauce #srirachaoneverything #packagingdesign #packagedesign
The heat is building 👀
#packagingdesign #packagedesign #aftereffects #capcut
Can you spot what’s wrong with these net weight statements?
Do you also walk through the grocery store noticing all the little compliance issues? Or is it just us? 😅
Net weight issues are one of the most common packaging compliance misses we see, especially with early-stage brands and DIY packaging. Even strong designers can miss these details if they’re new to packaging.
Let’s see how you did...
1️⃣ Missing the required clear space around the net weight
2️⃣ Insufficient contrast for legibility
3️⃣ Type size below minimum requirements
4️⃣ Not parallel to the base of the package
We’re sharing a link in our bio to the “Net Weight Basics” cheat sheet we use. It breaks down sizing, spacing, and legibility requirements.
Save it. Share it. Avoid a painful reprint.
Namaste. 🙏😌
#packaging #packagedesign #packagingdesign
Can you spot what’s wrong with these net weight statements?
Do you also walk through the grocery store noticing all the little compliance issues? Or is it just us? 😅
Net weight issues are one of the most common packaging compliance misses we see, especially with early-stage brands and DIY packaging. Even strong designers can miss these details if they’re new to packaging.
Let’s see how you did...
1️⃣ Missing the required clear space around the net weight
2️⃣ Insufficient contrast for legibility
3️⃣ Type size below minimum requirements
4️⃣ Not parallel to the base of the package
We’re sharing a link in our bio to the “Net Weight Basics” cheat sheet we use. It breaks down sizing, spacing, and legibility requirements.
Save it. Share it. Avoid a painful reprint.
Namaste. 🙏😌
#packaging #packagedesign #packagingdesign
Protein-packed snacks are here to stay in 2026! 💪🏼 We’ve been getting @foodbevy boxes to stay in the know about new and trending products. We also don’t mind having these yummy snacks in the office 😋 #foodbevyinsiderbox
Protein-packed snacks are here to stay in 2026! 💪🏼 We’ve been getting @foodbevy boxes to stay in the know about new and trending products. We also don’t mind having these yummy snacks in the office 😋 #foodbevyinsiderbox
That’s a (protein filled) wrap!
We had the best time at #winterfancyfaire2026.
A truly inspiring experience filled with great food, fresh ideas, and impressive innovation.
@specialtyfoodassociation
That’s a (protein filled) wrap!
We had the best time at #winterfancyfaire2026.
A truly inspiring experience filled with great food, fresh ideas, and impressive innovation.
@specialtyfoodassociation
Packaging eye candy from day 2 at the @specialtyfoodassociation #winterfancyfaire! There are always so many products to experience and new trends to discover.
It’s been a fun and flavorful experience looking into the future of food for 2026!
Packaging eye candy from day 2 at the @specialtyfoodassociation #winterfancyfaire! There are always so many products to experience and new trends to discover.
It’s been a fun and flavorful experience looking into the future of food for 2026!
Good morning from #WinterFancyFaire in sunny San Diego!
I’ve only seen about a third of the show so far, but here are a few early standouts...
🍎 Vinegar:
You might know @goldridgeorganicfarms incredible olive oils, but their apple cider vinegar really stood out too. Much richer, with smoky, caramelized notes you don’t usually find.
🍋 Drink:
@landandlocal, another awesome Sonoma County brand. Their seasonal shrubs and syrups are all delicious, but the Rose Cardamom Meyer Lemon Mixer particularly blew me away.
🍁 Syrup:
@deepmountainmaple Ginger Maple Syrup… I had no idea ginger would pair so perfectly with maple. A match made in culinary heaven.
🧄 Condiment you could put on anything:
@mamateavs Hot Garlic… whoever I talked to after tasting this, I’m sorry about my breath, but dang this was so good.
🔥 Brand Name:
@heygrillhey Fun, memorable, easy to pronounce, and tells you what they’re all about.
If you are here at the show let me know. It’s always nice to connect IRL.
Good morning from #WinterFancyFaire in sunny San Diego!
I’ve only seen about a third of the show so far, but here are a few early standouts...
🍎 Vinegar:
You might know @goldridgeorganicfarms incredible olive oils, but their apple cider vinegar really stood out too. Much richer, with smoky, caramelized notes you don’t usually find.
🍋 Drink:
@landandlocal, another awesome Sonoma County brand. Their seasonal shrubs and syrups are all delicious, but the Rose Cardamom Meyer Lemon Mixer particularly blew me away.
🍁 Syrup:
@deepmountainmaple Ginger Maple Syrup… I had no idea ginger would pair so perfectly with maple. A match made in culinary heaven.
🧄 Condiment you could put on anything:
@mamateavs Hot Garlic… whoever I talked to after tasting this, I’m sorry about my breath, but dang this was so good.
🔥 Brand Name:
@heygrillhey Fun, memorable, easy to pronounce, and tells you what they’re all about.
If you are here at the show let me know. It’s always nice to connect IRL.
We are thrilled to announce we’ve been selected as a winner in @gdusa Health & Wellness Showcase for our brand identity system for Synbiotic Health.
The identity is born out of their brand positioning, which we developed, reflecting their groundbreaking work in the fields of probiotic and microbiome science. The system combines precise, geometric design with vibrant colors, symbolizing vitality, optimism, and nature. The updated brand identity reinforces their expertise and innovation in the probiotic space.
Check out the link in our bio to see more.
We are so grateful for our partnership with the team at Synbiotic Health and excited to share this win with them!
#trulycreative #brandidentity #logo #gdusaawards #GDUSA
We are thrilled to announce we’ve been selected as a winner in @gdusa Health & Wellness Showcase for our brand identity system for Synbiotic Health.
The identity is born out of their brand positioning, which we developed, reflecting their groundbreaking work in the fields of probiotic and microbiome science. The system combines precise, geometric design with vibrant colors, symbolizing vitality, optimism, and nature. The updated brand identity reinforces their expertise and innovation in the probiotic space.
Check out the link in our bio to see more.
We are so grateful for our partnership with the team at Synbiotic Health and excited to share this win with them!
#trulycreative #brandidentity #logo #gdusaawards #GDUSA
Meet our intern extraordinaire, Emma LoNardo! She recently graduated from Cal Poly SLO and joined us in September.
From fresh perspectives to creative energy, she’s already added so much to our studio. We can’t wait for you to get to know her and hear a little more of what life’s like behind the scenes at our studio.
Enjoy the conversation and say hello to Emma!
__________________
Q: Why did you choose Truly Creative for your internship and how do you like the experience so far?
A: I picked Truly Creative for my internship because I’ve always been obsessed with packaging (I even save photos from grocery store aisles—and my family sends me their finds for feedback!). It’s been such a joy to be part of a like-minded, creative team at Truly and to dive into every part of the design process, from brainstorming and concept development to collaboration!
Q: What surprised you about our studio and the work we do?
A: I was surprised by how much work really goes on behind the scenes and what’s involved in managing so many different projects at once (shoutout to Maria Gaffney, CSM®!) I was also pleasantly surprised to find out how warm and welcoming the team at Truly is! They made me feel right at home and like a valuable member of the team from day one.
Q: What’s been the highlight of your internship so far?
A: The highlight of my internship so far was definitely visiting Farmer Mai’s wheat farm! It was such a fun and inspiring experience learning about their milling process while brainstorming ideas for the next stage of their packaging redesign.
Q: What are 3 things that might surprise people about you?
A:
- I’m currently obsessed with Gluten Free Oreos
- My cat Maisie has 25 toes total instead of the normal 18! 🐾
- My childhood bedroom had yellow walls🌼
Q: What do you like to do outside of work?
A: When I’m not designing… I’m still making things!😝You can find me crocheting, scrapbooking, sewing, and gardening.
Meet our intern extraordinaire, Emma LoNardo! She recently graduated from Cal Poly SLO and joined us in September.
From fresh perspectives to creative energy, she’s already added so much to our studio. We can’t wait for you to get to know her and hear a little more of what life’s like behind the scenes at our studio.
Enjoy the conversation and say hello to Emma!
__________________
Q: Why did you choose Truly Creative for your internship and how do you like the experience so far?
A: I picked Truly Creative for my internship because I’ve always been obsessed with packaging (I even save photos from grocery store aisles—and my family sends me their finds for feedback!). It’s been such a joy to be part of a like-minded, creative team at Truly and to dive into every part of the design process, from brainstorming and concept development to collaboration!
Q: What surprised you about our studio and the work we do?
A: I was surprised by how much work really goes on behind the scenes and what’s involved in managing so many different projects at once (shoutout to Maria Gaffney, CSM®!) I was also pleasantly surprised to find out how warm and welcoming the team at Truly is! They made me feel right at home and like a valuable member of the team from day one.
Q: What’s been the highlight of your internship so far?
A: The highlight of my internship so far was definitely visiting Farmer Mai’s wheat farm! It was such a fun and inspiring experience learning about their milling process while brainstorming ideas for the next stage of their packaging redesign.
Q: What are 3 things that might surprise people about you?
A:
- I’m currently obsessed with Gluten Free Oreos
- My cat Maisie has 25 toes total instead of the normal 18! 🐾
- My childhood bedroom had yellow walls🌼
Q: What do you like to do outside of work?
A: When I’m not designing… I’m still making things!😝You can find me crocheting, scrapbooking, sewing, and gardening.
As the holidays approach, many of us are looking for gifts that make a difference.
We’re excited to share one of our favorite brands, @ihaveabean_coffee, a coffee company that’s brewing more than great coffee. Their mission is to employ and empower people who’ve come out of prison, helping them build new beginnings.
We recently had the privilege of refreshing their packaging, and it was a joy to collaborate with a team so dedicated to purpose and quality. Their beans are selected from the top 1% in the world and are roasted and shipped on the same day, for the freshest coffee experience.
If you’re looking for a thoughtful corporate gift this season, consider I Have a Bean. Your clients (and their taste buds) will thank you, and your purchase will help change lives. ☕️💛
Check out the link in their bio to shop for the holidays! @ihaveabean_coffee
As the holidays approach, many of us are looking for gifts that make a difference.
We’re excited to share one of our favorite brands, @ihaveabean_coffee, a coffee company that’s brewing more than great coffee. Their mission is to employ and empower people who’ve come out of prison, helping them build new beginnings.
We recently had the privilege of refreshing their packaging, and it was a joy to collaborate with a team so dedicated to purpose and quality. Their beans are selected from the top 1% in the world and are roasted and shipped on the same day, for the freshest coffee experience.
If you’re looking for a thoughtful corporate gift this season, consider I Have a Bean. Your clients (and their taste buds) will thank you, and your purchase will help change lives. ☕️💛
Check out the link in their bio to shop for the holidays! @ihaveabean_coffee
Good ideas don’t always happen at your desk. ✨🍷🎨
This year’s team retreat took us wandering through Petaluma and Sonoma, sipping wine, snacking from our latest @foodbevy box, exploring art museums, laughing over game night (yes, there really is a Logo Game!), getting out a watercolor set, and soaking up all the color and creativity around us.
Here at Truly, we believe it’s important to get outside and find inspiration in the real world. Less screens, more scenes.
We came back not only recharged but ready to pour all that fresh energy into everything we create next.
@copperfieldspetaluma @crookedgoatbrewing @sonomavalleymuseumofart @bartholomewestate
#creativefuel #teamretreat #trulycreative #artoutside #trulycreativedesign #workthatinspires
Good ideas don’t always happen at your desk. ✨🍷🎨
This year’s team retreat took us wandering through Petaluma and Sonoma, sipping wine, snacking from our latest @foodbevy box, exploring art museums, laughing over game night (yes, there really is a Logo Game!), getting out a watercolor set, and soaking up all the color and creativity around us.
Here at Truly, we believe it’s important to get outside and find inspiration in the real world. Less screens, more scenes.
We came back not only recharged but ready to pour all that fresh energy into everything we create next.
@copperfieldspetaluma @crookedgoatbrewing @sonomavalleymuseumofart @bartholomewestate
#creativefuel #teamretreat #trulycreative #artoutside #trulycreativedesign #workthatinspires