We leveraged the brand’s “Joyful Yellow” hue, which not only brings unity to the product line, but also helps the brand stand out in a category steeped in dark, dramatic packaging. In contrast, the savory blue watercolor background lends a rich texture that allows the food to pop. We also modernized their logo, which includes a redrawn version of the beloved namesake panda, Ling Ling, enclosed in a shape that creates a safe space for the brandmark regardless of the surrounding environment. And, most importantly, the logo is now proudly and consistently displayed across all touchpoints.

The Ling Ling® design refresh is a modern take on its predecessor while still honoring the brand’s rich heritage with a more impactful presence that shines right through the freezer doors.

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