Lee Kum Kee
Package Design
The hot sauce trend has been around for a while, but the desire for more layered and nuanced flavors is just growing stronger. Lee Kum Kee turned to Truly to design a series of labels for their 3 new flavored sriracha sauces. The new designs needed to work in harmony with the existing Sriracha line-up while clearly conveying each unique flavor profile.
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Our design extension modified the label architecture to highlight the Lee Kum Kee logo for a stronger brand presence and maintain consistency to create a strong brand block at retail. This family of sauces solidifies Lee Kum Kee as a major player in the spicy condiment space.
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