March 4, 2024

Introducing Our New Design Director, Erika Krieger!

We are thrilled to introduce Erika Krieger, who joins the Truly team as our new Design Director. Erika has spent over 25 years in the design field, gaining invaluable experience at renowned firms like Landor Associates, Deutsch Design Works, Sterling Brands, and, most recently, The Clorox Company. 

Erika’s passion lies in helping consumer packaged goods (CPG) brands communicate their stories effectively through thoughtful and highly creative designs. Her extensive experience in the industry has not only honed her creative prowess but has also cultivated a deep understanding of brand strategy, market dynamics, and the evolving needs of consumers.

In her role at Truly, Erika will collaborate with our talented designers to inspire solutions that align with strategy and resonate with shoppers. Her leadership will undoubtedly strengthen our design offerings and help our clients create lasting brand impressions.

When she’s not immersed in the world of design, you might find Erika out on her road bike, cooking, diving into a good book, or enjoying precious moments with her two teenage sons.

Please join us in welcoming Erika Krieger to the Truly family. 🎉

Want to know more? Here’s some insider info on Erika…
👉 Mark Twain is one of her ancestors.
👉 She had a pony when she was a child.
👉 She grew up a a house designed by Smith & Williams Architects that made the cover of Sunset Magazine in 1961.