I Have a Bean
Package Design
Every year at Truly Creative, we dedicate our expertise to a pro bono project that aligns with our values. In 2024, that project was the redesign of I Have a Bean, a brand with a mission as bold as its brew.
I Have a Bean is a specialty coffee roasting company that combines a passion for exceptional coffee with a deep commitment to social impact. Their mission is to provide meaningful employment opportunities for post-prison individuals, giving them a fresh start and working to change the way society perceives them. By selecting beans from the top 1% of coffee worldwide and roasting them only after an order is placed, they ensure customers receive the freshest, highest-quality coffee possible. This approach not only delivers an unparalleled coffee experience but also fosters lasting change in the lives of those re-entering society.
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Our challenge was to create a package design that reflected the premium quality of I Have a Bean while seamlessly communicating the brand’s social mission without overshadowing the exceptional coffee experience. This coffee doesn’t just source the world’s best beans, it also sets a new standard for freshness. The brand deserved an elevated look, and the people behind it deserved a design that amplified their powerful story.
The result is a sophisticated design that speaks to both purpose and
product.
Connected to the brandmark is a bold tagline “Just. Roasted.” — a phrase that carries a double meaning. It highlights the just cause of employing individuals re-entering society, while reinforcing the unmatched freshness of coffee roasted and shipped the same day. Refined colors, easier to read labels, and a modern layout ensure that the brand stands out while staying true to its mission.
I Have a Bean isn’t just another premium coffee—it’s a movement to change perceptions, challenge stigma, and prove that everyone deserves a second chance. We’re honored to have played a role in creating a package design worthy of both the coffee and the people behind it.
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