House Foods

Brand Strategy, Package Design, Copywriting

After analyzing the competition, researching market trends, and studying consumer attitudes towards tofu, we knew we had to make tofu less intimidating and even, dare we say, fun. The new design maintains the strong color system consumers were familiar with, while gaining personality, appetite appeal, and a natural aesthetic. The talking "tofu" tells you its firmness level, making sure you get home with the right product and that puts a smile on everyone's face.