The Blog

Focusing on the Farmer

We are proud to announce that our Farmer Focus package redesign has been honored with a 2024 Graphic Design USA Best-of-Year Award. This award celebrates the role of packaging in building consumer connections at the point of sale and beyond.

With the addition of an Antibiotic-Free line joining existing Organic Chicken, we modified our original design. The communication hierarchy was re-evaluated, and a color system was developed to emphasize the difference between the two. Many thanks to our Truly Creative team and to our wonderful partners at Farmer Focus.

See all the winners online at https://lnkd.in/gMQdu8UM