Epoca Cool Plus

Brand Positioning and Package Design

In reimagining Epoca's Banana Milk packaging, our primary goal was to evoke a sense of playfulness while ensuring a contemporary appeal that resonates with both children and adults alike. We recognized the importance of creating a design that not only captures the essence of the product, but also sparks childlike joy.

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The vibrant, yellow-and-white split-color layout received fresh energy with a new banana illustration splashing into the scene. This playful character not only instantly resonates with consumers on an emotional level but also serves as a clear representation of the flavor. The product name uses friendly, approachable typography, reinforcing the brand’s lively and engaging tone.

Whether it's a refreshing sip on a hot summer day or a nostalgic treat enjoyed with loved ones, Epoca's Banana Milk packaging serves as a delightful reminder to embrace the simple pleasures in life and celebrate the joy found in every moment.

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We explored a wide range of fun concepts which appeal to both kids and adults and communicate that creamy, banana flavor!