El Burrito created the original Soyrizo, a healthier vegetarian take on the traditional Mexican chorizo. Loaded with flavor but light on cholesterol and fat, Soyrizo was a great success and gained a loyal following. As El Burrito expanded their product line the packaging fell short on consistency and appetite appeal. The redesign keeps the red and yellow color scheme consumers were familiar with while improving legibility and shelf presence and emphasizing authenticity and mouth watering recipes.