Eggland’s Best

Package Design

Eggland’s Best has become a household name in the U.S. by maintaining the highest standards in taste, freshness, and nutrition – and now the brand is making their nutritionally superior feed available to backyard chicken owners nationwide. 

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Their new line of Chicken Feed consists of the same wholesome, all-vegetarian recipe used by their own egg farmers. However, this product is aimed at families who are devoted to keeping their small flock of backyard hens as happy and healthy as possible. Although the overall look and feel of the new design is a big leap for Eggland’s Best, the large white egg and prominent placement of their logo provide instant brand recognition. 

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​“We were comforted in knowing that all of the choices were great ones.”

​“We had a tremendous experience working with the Truly team. The final design speaks for itself, but what folks don’t see are the many other distinct and unique directions that could have wound up being just as strong. We had a really hard time choosing in fact, but were comforted in knowing that all of the choices were great ones.”

– Frank Bergin

G.M., Strategic Ventures & Innovations Eggland’s Best