Three bold new sriracha flavors, three ways to elevate your meals ๐ถ๏ธ
๐ Cilantro Lime brings a fresh, zesty kick
Imagine on tacos, burritos, or phแป.
๐ฅ Smoky BBQ adds depth to grilled favorites
Imagine on grilled meats, burgers, popcorn chicken, or stir-fried veggies.
๐Yuzu finishes with a bright, citrusy twist
Imagine on poke bowls, seared fish, or stir-fries.
#sriracha #srirachasauce #srirachaoneverything #packagingdesign #packagedesign @leekumkeeusa
Things are getting hotter! ๐ฅ
Introducing our new designs for @leekumkeeusa 3 new sriracha flavors. They are hitting the shelves now! These new labels play well with the existing line of sriracha sauces while clearly conveying the unique flavor profiles of each recipe.
Check your favorite store and spice up your condiment collection!
#sriracha #srirachasauce #srirachaoneverything #packagingdesign #packagedesign
Can you spot whatโs wrong with these net weight statements?
Do you also walk through the grocery store noticing all the little compliance issues? Or is it just us? ๐
Net weight issues are one of the most common packaging compliance misses we see, especially with early-stage brands and DIY packaging. Even strong designers can miss these details if theyโre new to packaging.
Letโs see how you did...
1๏ธโฃ Missing the required clear space around the net weight
2๏ธโฃ Insufficient contrast for legibility
3๏ธโฃ Type size below minimum requirements
4๏ธโฃ Not parallel to the base of the package
Weโre sharing a link in our bio to the โNet Weight Basicsโ cheat sheet we use. It breaks down sizing, spacing, and legibility requirements.
Save it. Share it. Avoid a painful reprint.
Namaste. ๐๐
#packaging #packagedesign #packagingdesign
Protein-packed snacks are here to stay in 2026! ๐ช๐ผ Weโve been getting @foodbevy boxes to stay in the know about new and trending products. We also donโt mind having these yummy snacks in the office ๐ #foodbevyinsiderbox
Thatโs a (protein filled) wrap!
We had the best time at #winterfancyfaire2026.
A truly inspiring experience filled with great food, fresh ideas, and impressive innovation.
@specialtyfoodassociation
Packaging eye candy from day 2 at the @specialtyfoodassociation #winterfancyfaire! There are always so many products to experience and new trends to discover.
Itโs been a fun and flavorful experience looking into the future of food for 2026!
Good morning from #WinterFancyFaire in sunny San Diego!
Iโve only seen about a third of the show so far, but here are a few early standouts...
๐ Vinegar:
You might know @goldridgeorganicfarms incredible olive oils, but their apple cider vinegar really stood out too. Much richer, with smoky, caramelized notes you donโt usually find.
๐ Drink:
@landandlocal, another awesome Sonoma County brand. Their seasonal shrubs and syrups are all delicious, but the Rose Cardamom Meyer Lemon Mixer particularly blew me away.
๐ Syrup:
@deepmountainmaple Ginger Maple Syrupโฆ I had no idea ginger would pair so perfectly with maple. A match made in culinary heaven.
๐ง Condiment you could put on anything:
@mamateavs Hot Garlicโฆ whoever I talked to after tasting this, Iโm sorry about my breath, but dang this was so good.
๐ฅ Brand Name:
@heygrillhey Fun, memorable, easy to pronounce, and tells you what theyโre all about.
If you are here at the show let me know. Itโs always nice to connect IRL.
We are thrilled to announce weโve been selected as a winner in @gdusa Health & Wellness Showcase for our brand identity system for Synbiotic Health.
The identity is born out of their brand positioning, which we developed, reflecting their groundbreaking work in the fields of probiotic and microbiome science. The system combines precise, geometric design with vibrant colors, symbolizing vitality, optimism, and nature. The updated brand identity reinforces their expertise and innovation in the probiotic space.
Check out the link in our bio to see more.
We are so grateful for our partnership with the team at Synbiotic Health and excited to share this win with them!
#trulycreative #brandidentity #logo #gdusaawards #GDUSA
Meet our intern extraordinaire, Emma LoNardo! She recently graduated from Cal Poly SLO and joined us in September.
From fresh perspectives to creative energy, sheโs already added so much to our studio. We canโt wait for you to get to know her and hear a little more of what lifeโs like behind the scenes at our studio.
Enjoy the conversation and say hello to Emma!
__________________
Q: Why did you choose Truly Creative for your internship and how do you like the experience so far?
A: I picked Truly Creative for my internship because Iโve always been obsessed with packaging (I even save photos from grocery store aislesโand my family sends me their finds for feedback!). Itโs been such a joy to be part of a like-minded, creative team at Truly and to dive into every part of the design process, from brainstorming and concept development to collaboration!
Q: What surprised you about our studio and the work we do?
A: I was surprised by how much work really goes on behind the scenes and whatโs involved in managing so many different projects at once (shoutout to Maria Gaffney, CSMยฎ!) I was also pleasantly surprised to find out how warm and welcoming the team at Truly is! They made me feel right at home and like a valuable member of the team from day one.
Q: Whatโs been the highlight of your internship so far?
A: The highlight of my internship so far was definitely visiting Farmer Maiโs wheat farm! It was such a fun and inspiring experience learning about their milling process while brainstorming ideas for the next stage of their packaging redesign.
Q: What are 3 things that might surprise people about you?
A:
- Iโm currently obsessed with Gluten Free Oreosย
- My cat Maisie has 25 toes total instead of the normal 18! ๐พย
- My childhood bedroom had yellow walls๐ผ
Q: What do you like to do outside of work?
A: When Iโm not designingโฆ Iโm still making things!๐You can find me crocheting, scrapbooking, sewing, and gardening.
As the holidays approach, many of us are looking for gifts that make a difference.
Weโre excited to share one of our favorite brands, @ihaveabean_coffee, a coffee company thatโs brewing more than great coffee. Their mission is to employ and empower people whoโve come out of prison, helping them build new beginnings.
We recently had the privilege of refreshing their packaging, and it was a joy to collaborate with a team so dedicated to purpose and quality. Their beans are selected from the top 1% in the world and are roasted and shipped on the same day, for the freshest coffee experience.
If youโre looking for a thoughtful corporate gift this season, consider I Have a Bean. Your clients (and their taste buds) will thank you, and your purchase will help change lives. โ๏ธ๐
Check out the link in their bio to shop for the holidays! @ihaveabean_coffee
Good ideas donโt always happen at your desk. โจ๐ท๐จ
This yearโs team retreat took us wandering through Petaluma and Sonoma, sipping wine, snacking from our latest @foodbevy box, exploring art museums, laughing over game night (yes, there really is a Logo Game!), getting out a watercolor set, and soaking up all the color and creativity around us.
Here at Truly, we believe itโs important to get outside and find inspiration in the real world. Less screens, more scenes.
We came back not only recharged but ready to pour all that fresh energy into everything we create next.
@copperfieldspetaluma @crookedgoatbrewing @sonomavalleymuseumofart @bartholomewestate
#creativefuel #teamretreat #trulycreative #artoutside #trulycreativedesign #workthatinspires
What do our very own Carrie Dufour and Love Island star Olandria have in common?
They both showed up to ZCON 2025โa conference all about Gen Z and how theyโre shaping the future of culture and business.
Here are some of Carrieโs biggest takeaways:
๐จ Create more consume less
Gen Z doesnโt want to be marketed to, they want to co-create. Brands can invite them into the process, through collaborations, open feedback loops, and opportunities to build together.
๐งญ Their BS meter is strong
They want transparency, consistency, and proof that brands mean what they say. Gen Z is quick to call out โpurpose-washingโ when companies claim to stand for something but donโt back it up with real action or internal change.
๐ Representation matters
Gen Z is the most inclusive generation yet, and they notice brands that uplift everyone. The ones that help them feel seen, accepted, and confident will earn their loyalty.
๐ซฑ๐ปโ๐ซฒ๐ฝ IRL connection is back
Gen Z craves real-life community as much as online engagement. Brands that get people together in real life and nurture genuine community are winning.
ZCON brought a fresh perspective on what Gen Z values, and how brands can better connect in ways that actually matter.
We look forward to learning more next year!
#zcon #zcon2025
๐ท: @nickdybel
Last week, as part of a current project, we spent some time out at Farmer Maiโs farm and grain mill, and left with a deeper appreciation for where good food begins.
We walked the fields where wheat is grown, learned how itโs stone-milled, and even tasted the freshly harvested grains (yes, they taste amazing).
Mai shared how regenerative farming practices are restoring the soil and supporting the community around her. It was inspiring to see how much care and intention goes into every part of the process.
Other highlights:
๐จ a sculpture made of reclaimed wood that also housed a gallery of tiny art
๐ end-of-season strawberries picked fresh from the plants
๐ seeing the diverse flora and fauna of the farm (including some that were very friendly!)
Weโre thankful for the opportunity to partner with members of the local food community who are truly making a difference for people and the planet. Grateful for the chance to slow down, listen, and learn. ๐ย
#LocalFood #RegenerativeFarming #SustainableAgriculture #FarmerMai #Community #FoodSystems #TrulyCreative #trulycreative #trulycreativepackaging #branding #packagedesign
Unbox with us! We got our hands on the @foodbevy Insider Box, and it did not disappoint. Itโs packed with unique, delicious snacks from emerging brands, helping us stay on top of industry trends and discover the latest in food innovation. Itโs one of our favorite (and tastiest) ways to keep learning.
Our favorites:
@yolelefoods Chips - Made from an ancient grain called Fonio thatโs been grown in West Africa for over 5,000 years. Itโs naturally gluten-free, packed with nutrients, and environmentally resilient, making it a smart and sustainable alternative to typical corn or potato snacks. We thought they tasted amazing!
@fortunefavorsnuts Pecans โ Small-batch candied pecans that are vegan, gluten-free, and made with significantly less sugar than competitors. `The Everything` flavor really stood out to us with poppy and sesame seeds, garlic, and onion.
@eatableinc Popcorn โ Drizzled in creamy white chocolate and topped with freeze-dried strawberries, itโs sweet, nostalgic, and totally addicting. This popcorn had sugar crystals that actually pop in your mouth and take you right back to the Pop Rocks days.
@live.loud.foods Candied Pistachios โ Woman-owned brand made in NYC with real citrus and zero junk. This bold, zesty snack fits right in with the pistachio trend that`s taking over in 2025.
@larkfinefoods Olive Biscuits โ These savory olive biscuits were unique and delicious. We could taste the real olives and buttery goodness with every bite.
Our team made several small but purposeful changes that added up to an impactful new logo for our friends at @elburrito.foods
The burroโs load has been lightened and his mood lifted.
Now heโs trotting off-pack and into animations, living his best life.
All he needs now is a nameโฆ any ideas? Drop โem below! ๐
El Burrito Soyrizoยฎ helped start the plant-based movement in the โ90s, and they felt it was time to modernize their look for todayโs market. Their new logo bumps out with a die cut to be more eye-catching, and the bold typography, bright colors and fresh product photography add up to packaging that really stands out on shelf.
See the full redesign in our bio.
@elburrito.foods #trulycreative #trulycreativepackaging #branding #packagedesign #packageredesign #cpg #plantbased
Think character branding is a thing of the past? Think again. Characters tap into our emotions, creating a stronger connection, building trust and lasting brand love.
Find out why they still work so well, see link in bio. #trulycreative #trulycreativepackaging #packagedesign #branding #cpg
We are delighted to announce that our @epocacoolplus Banana Milk package redesign has been honored with a 2024 Graphic Design USA Best-of-Year Award. This award recognizes excellence in packaging that connects with the consumer at shelf to build lasting brand love.
Our redesign introduces a new banana illustration splashing into the scene, along with friendly, approachable typography, evoking a sense of playfulness and bringing contemporary appeal that resonates with both children and adults. Many thanks to our Truly Creative team and to our wonderful partners at Win Soon, Inc.
@gdusa #trulycreative #packagedesignawards #packagedesign #trulycreativepackagedesign #cpg #gdusaawards #gdusa #gdusawinner
We are proud to announce that our @farmerfocus package redesign has been honored with a 2024 Graphic Design USA Best-of-Year Award. ๐ This award celebrates the role of packaging in building consumer connections at the point of sale and beyond.
With the addition of an Antibiotic-Free line joining existing Organic Chicken, we modified our original design. The communication hierarchy was re-evaluated, and a color system was developed to emphasize the difference between the two. Many thanks to our Truly Creative team and to our wonderful partners at Farmer Focus.
@gdusa #packagedesignawards #packagedesign #trulycreativepackagedesign #trulycreative #cpg #gdusa #gdusaawards #gdusawinner
