June 9, 2026
Compliance does not have to come at the expense of great packaging. In this FoodBevy piece, our founder, Carrie Dufour, explores how food and beverage brands can avoid costly surprises while finding creative opportunities within the rules.
If you’ve been in CPG long enough, you know the feeling…
You’ve gone through round after round of revisions and finally landed on a package design you love. The colors pop. The hierarchy is clear. The product photography looks delicious. You can already picture it on the shelf.
Then the regulatory comments arrive.
Suddenly, it feels a bit like getting a high school essay back covered in red ink.
Take a breath.
While compliance requirements can be frustrating, there’s often more flexibility within the rules than people realize. Required elements can frequently be adjusted through thoughtful use of typography, color, size, orientation, and placement while remaining fully compliant.
The goal isn’t to choose between compliance and great design. It’s to make them work together.
In this article for FoodBevy, Truly Creative founder Carrie Dufour shares practical ways to navigate regulatory requirements without sacrificing the integrity of your packaging design.