Brand Identity, Package Design, Website Design
Cal Ranch is located at the center of San Joaquin Valley, a world renowned produce growing region. They provide only the finest natural food for natural energy and a healthy lifestyle.
Cal Ranch's redesigned logo is symbolic of the California state flag, with a bear replacing the traditional rooster on the weather vane. The logo is a bold quick read that stands out against the white background on the packaging.
Cal Ranch selected a simple, elegant, and fresh design that stands out on shelves and communicates the high quality of their clean ingredients.