A well-known fast food classic, Arby’s Seasoned Curly Fries can also be enjoyed from the comfort of your own home. When tasked with giving the Arby’s packaging a face-lift, we focused on creating stronger appetite appeal and helping the product stand out amongst the competition. The final design employs dynamic photography, incorporates a big hit of Arby’s signature red, and utilizes bold typography while still maintaining Arby’s iconic brand equities.