Alexia Spice of Life

Package Design

Alexia invites you on a global taste journey with Spice of Life, a new frozen potato line with custom spice blends from Spiceology. Truly’s task was to keep that classic Alexia® style while amping up the culinary excitement.

​We leveraged their existing system to showcase each cuisine using dynamic textile-inspired patterns, bright colors, and bold typography. Mouthwatering photography pulls you in with aromatic ingredients. The end result? A vibrant packaging system that is both fresh and familiar, conveniently offering shoppers a more adventurous weekday meal experience.