Since 2003 we've been making a meaningful difference for our clients, community, and creative team.

We have a passion for developing brands that benefit people's daily lives. For over 20 years we've used our expertise in grocery to help brands tell their authentic story and create a meaningful difference in their category – a difference that engages emotionally, creates preference, and leads to lasting brand love.


Along the way we’ve built a company that we are truly proud of. A company that fosters the creative spirit, enriches the lives our our employees, and gives back to our community.

Since 2003 we've been making a meaningful difference for our clients, community, and creative team.

We have a passion for developing brands that benefit people's daily lives. For over 20 years we've used our expertise in grocery to help brands tell their authentic story and create a meaningful difference in their category – a difference that creates preference at point-of-purchase, engages emotionally with consumers, and leads to lasting brand love.


Along the way we've built a company that we're truly proud of. A company that fosters the creative Spirit, enriches the lives of our employees, and give back to our community.

Our Studio

We work in a cheerful, open space flooded with sunshine and bright ideas.

Located in Petaluma, CA our office is just across from Shollenberger Park wetlands – a popular haven for birders and nature lovers. Inside our office is bright and cheerful with plenty of spaces to connect and collaborate.

Our Services

Here’s what we love to do.

Whether designing a coupon, or launching a new brand, we view every project as an opportunity for greatness.

Brand
Development

• Strategy & Positioning
• Naming
• Identity

Package
Design

• Structural Design
• Package Design
• Brand Extensions

Marketing
Materials

• Promotional Materials
• Corporate Collateral

Environmental
Design

• Point of Purchase
• Trade Shows
• Signage

Our Team

Nice to meet you.

Carrie Dufour

Creative Director

As founder of Truly Creative, Carrie leads this award winning design team and is involved in all aspects of the design process. With 20 years of experience creating and revitalizing a range of retail brands, Carrie develops brand strategies that translate into engaging designs and instantly resonate with consumers.

Carrie is a graduate of California Polytechnic State University, San Luis Obispo and lives with her husband and two kids in Penngrove, CA.

Jasmine Gerber

Senior Designer

Jasmine’s passion for branding and package design began at the Academy of Art where she earned a BA in Graphic Design. Launching her career at a renowned design agency in San Francisco, Jasmine is thrilled to be part of a team where collaboration and teamwork are at the core. Having developed both Mary’s Gone Crackers and Three Twins Ice Cream into nationwide brands, Jasmine personally knows what it takes at every phase of brand growth and embraces it. She love’s sailing and is endlessly inspired by fine art and fashion.

Emma Williams

Senior Designer

Emma interned at Truly Creative while earning her BFA in Graphic Design at California Polytechnic State University, and officially joined the team after graduating with honors in 2013. Emma is extremely talented in a broad range of disciplines from traditional print design to photography and web design. Emma also leads our various pro-bono and community engagement initiatives. Outside of work, Emma actively pursues her love of knitting, reading, and hiking.

Natalie Degolia

Designer

Natalie earned a BFA in Graphic Design from California Polytechnic State University, San Luis Obispo, where she crafted a multidisciplinary education for herself. Influenced by her architectural background, she is passionate about package design and environmental design. Outside of work, Natalie spends her time pursuing her lifelong love of dance.

Erika Krieger

Design Director

Erika’s passion is to help CPG brands tell compelling product stories via smart, well-crafted and highly creative designs. She has over 25 years of design experience at firms such as Landor Associates, Deutsch Design Works, Sterling Brands, and most recently The Clorox Company. Erika collaborates with Truly’s team of talented designers to inspire solutions that are grounded in strategy, market awareness and consumer needs. In her free time, she enjoys road cycling, reading, cooking and spending time with her two sons.

Maria Gaffney

Account Director

Maria brings corporate and agency project management experience from high-volume private retailers, mid-size artisanal food companies to small businesses. She has worked on building and maintaining brands and package design for companies like Campbell’s Soup Company, Annie’s Organics, Del Monte Foods, Walmart, Dollar General, and Williams-Sonoma. When she’s not trying new food or a new recipe, she enjoys supporting dance companies and performance art organizations.

Annika Greenawalt

Junior Designer

Annika is a recent graduate from Sonoma State University and College of Marin. She has a degree in Business Marketing and a certificate in Multimedia Studies, Graphic Design. Outside of work Annika enjoys cooking, spending time with family and friends, walking her pup, and taking care of her many houseplants.

 

Join our team.

We are currently accepting applicants with experience in package design, digital marketing design, and social media. Please send your resume and online portfolio to: careers@trulycreativedesign.com