We’re a rare breed of strategic designers and creative problem solvers.

We love to be your behind-the-scenes hero, solving your toughest challenges with the fresh and unexpected. Since 2003 we've worked collaboratively, using our diverse backgrounds and perspectives to bring your brand to life—and make it sing.

And along the way we’ve built a company we’re truly proud of. A company that fosters creativity, enriches the lives of our employees, and gives back to our community.

Our Studio

We work in a cheerful, open space flooded with sunshine and bright ideas.

Located in Petaluma, CA our office is just across from Shollenberger Park wetlands – a popular haven for birders and nature lovers. Inside our office is bright and cheerful with plenty of spaces to connect and collaborate.

Our Services

Here’s what we love to do.

Whether designing a coupon, or launching a new brand, we view every project as an opportunity for greatness.


• Strategy & Positioning
• Naming
• Identity


• Structural Design
• Package Design
• Brand Extensions


• Web Design
• E-Newsletters
• E-Marketing


• Promotional Materials
• Corporate Collateral


• Point of Purchase
• Trade Shows
• Signage

Our Team

Nice to meet you.

Carrie Dufour

Creative Director

As founder of Truly Creative, Carrie leads this award winning design team and is involved in all aspects of the design process. With 20 years of experience creating and revitalizing a range of retail brands, Carrie develops brand strategies that translate into engaging designs and instantly resonate with consumers.

Carrie is a graduate of California Polytechnic State University, San Luis Obispo and lives with her husband and two kids in Penngrove, CA.

Jasmine Gerber

Senior Designer

Jasmine’s passion for branding and package design began at the Academy of Art where she earned a BA in Graphic Design. Launching her career at a renowned design agency in San Francisco, Jasmine is thrilled to be part of a team where collaboration and teamwork are at the core. Having developed both Mary’s Gone Crackers and Three Twins Ice Cream into nationwide brands, Jasmine personally knows what it takes at every phase of brand growth and embraces it. She love’s sailing and is endlessly inspired by fine art and fashion.

Emma Williams

Senior Designer

Emma interned at Truly Creative while earning her BFA in Graphic Design at California Polytechnic State University, and officially joined the team after graduating with honors in 2013. Emma is extremely talented in a broad range of disciplines from traditional print design to photography and web design. Emma also leads our various pro-bono and community engagement initiatives. Outside of work, Emma actively pursues her love of knitting, reading, and hiking.

Natalie Degolia


Natalie earned a BFA in Graphic Design from California Polytechnic State University, San Luis Obispo, where she crafted a multidisciplinary education for herself. Influenced by her architectural background, she is passionate about package design and environmental design. Outside of work, Natalie spends her time pursuing her lifelong love of dance.

Chris Grim

Web Developer

An avid web developer, Chris has worked on numerous large scale website projects and is experienced programming in HTML, PHP, CSS, and JS. Chris came from a more artistic beginning, getting his BFA and MFA in Animation from Savannah College of Art and Design. He worked as a character modeler at Blur Studios for 10 years before making the transition to website development. When Chris isn't learning new web languages you can find him caught up in the Immersive Theater world.

Maria Gaffney

Project Manager

Maria brings corporate and agency project management experience from high-volume private retailers, mid-size artisanal food companies to small businesses. She has worked on building and maintaining brands and package design for companies like Campbell’s Soup Company, Annie’s Organics, Del Monte Foods, Walmart, Dollar General, and Williams-Sonoma. When she’s not trying new food or a new recipe, she enjoys supporting dance companies and performance art organizations.

Join our team.

We are currently accepting applicants with experience in package design, digital marketing design, and social media. Please send your resume and online portfolio to: careers@trulycreativedesign.com